A tone not pompous, recommendations from experience, finally a marketing book that stands out and really for entrepreneurs with ideas that can be really implemented. On the end of the book, the arguments are a little diluted, but it helps to understand the concepts of "lean" tailored to startups. In any case inevitable bestseller reading because it is a reference, if you are interested in startups, you will hear everywhere, so it's worth reading the original but to do tell ...
