brand eins, 'for some time excited this independent business magazine not only us. through its unusually positive, human and creative way of reporting on the changes in the economy and society It is a magazine that is aimed not only to managers and CEO, but knows how to attract readers of all hues in its spell. Originally had brandeins team under the name of a New Economy Econy designed magazine, but quickly followed by the, then it sat down with brandeins a new target: the description of the current changes in the economy and society 'the transition from information - the knowledge era. The beginning of the 21st century is because of these changes for editor in chief Gabriele Fischer, as she tells the magazine in an interview Info3, arguably the most exciting of all time yes, even in Germany! With specific questions and a sense of freshness covers brandeins new trends and shows us various creative people who move about as a manager of a bankrupt airline, as a taxi driver, eco hemp milk producer or as Indian-born mayor in Brandenburg Large and Small , brandeins does not mince his words when to overtook it, the transformation braking social norms of our time clearly takes a stand. So pleaded brand eins in issue 'Equality is NOT justice' (8/2003), for example for the recognition of elites and respect, and spoke out against a collective egalitarianism and elevation of mediocrity, a spiritual tradition in Germany, until the magazine attributes to Hitler and Nazism. 'It is perverse that of all of Nazism, the true elite of power and function hated and often pursued until now prevented can be talked about elites and role models in Germany. Who permitting, helping Hitler 'after his death.' It is clear that the critical and freedom-loving elite of 68 or the bankrupt New Economy of 98 elites now are part of the establishment, and their responsibility not meet the elite of society in a kind of selfish refusal to work.
but brandeins never remains just critical. It seeks rather always something new, research world with much heart and commitment for evidence of change in the economy, society and politics, and provides concepts and ideas for those who want to actively support this transformation.
