A scientific book, easy and funny: a must

If like me you have already read all the interesting books on sales and marketing, you still will understand why I liked this book.
Can we reduce all sales and marketing has 4 easy steps has implementer?
Can we provide through a model of the brain that decides (the reptilian brain) simple that web even the neophyte can not be applied through INSEAD or HEC?
Can we still learn about marketing if indeed we are going by HEC and INSEAD?
The answer is yes, yes and yes ... thanks to neuromarketing!
For the price of a book you offer a Master in Marketing So, neuromarketing or better.
Highly recommende (except to my competitors) ...