Recently because of the technological advancement, there are a number of advertising concepts evolved. But most of the advertising concepts target the online advertising because these days the number of internet users is increasing day by day. One of the populous advertising techniques that emerging is Video Advertising . Instead of seeing the pictures or reading articles, people find the video form of advertising more useful, they are also attracted towards these types of advertising. Once the video advertising is not used popularly since the speed of the data in internet was low but these days, the speed of data buffering increased and people also get uninterrupted data supply. Some of the websites such as http://www.vmix.com/ provides us details about the concept of video advertising, the video advertising is also available for reduced cost so that even a small business company can also make of that. The cost of the video placement depends on the place or website where they are going to place their video. Many websites provide Online Video Player with them for sponsored post advertising, a firm could make use of the website that many people regularly visit so that they can advertise about their services to various customers across the globe. In future too, the video advertising will be one of the techniques that are utilized by the advertising firms at a maximum extent. Just make use of them now onwards.
Some firms may have an advertising or publicity department of their own to manage the advertising function. Usually the company’s advertising department depends on outside experts often the advertising agency which prepares the advertising messages, selects media and arranges to release them. The advertising department has only a limited creative function. It acts as a liaison between the companies of own advertisement manager. He coordinates the marketing functions so that the advertising efforts are integrated with marketing and sales strategies. He performs the managerial task of formulating advertising strategy; He plans and executes the advertisements with the help of agency, Hiring an advertising agency is a function of advertising manager, he also makes recommendation to change the advertising agency if needed, he sets the advertising objectives and communicates them to the agency, he coordinates the efforts of product managers and brand managers so that each product or brand will get adequate promotional support, he frames the advertising budget, he maintains public relation functions.