The light intensity is at least comparable to a 75W bulb, especially towards the front it is through the 160 degree beam angle even higher (which are then advertised 100-watt light bulbs).
A brief comparison measurement with an OSRAM 8W LED bulb and 100W bulb confirmed the subjective impression and the performance (taking into account the different viewing angle in the two LED bulbs). For this, the bulbs were installed respectively in a hanging lampshade, was measured with a light meter in distance 1.5m including: The OSRAM 8W / 470Lumen came to about 60Lux who managed Ledman 10W / 1050Lumen to about 100 lux and the good 100W bulb app 110 Lux.
The light color is warm white, but white as a light bulb or halogen bulb. For my application as a desktop / workstation lighting perfect, on a trial basis, I screwed it in other areas - in storerooms or similar also very suitable for the living room .... the light would be a tad uncomfortable to me. It is then for the properly chosen application 5 Stars.