I already knew the brand and quality of its products (protective film for my Nexus 7), and so I've turned to them to protect the screen of my Canon 700D.
Inadvertently, I ordered this version "anti-reflective". I had already experienced antireflection films from noname product brand, and I fled like the plague.
So in receipt of protection, I was first disappointed to have misread the title when buying (that is nevertheless written in large), and discover the words "antireflex" on the label of the product.
Lost for lost, I decided to ask one. Already the installation was very easy, in just one minute, without any dust underneath. The film is 1mm less than the screen, it greatly easier installation because there is no need to adjust to the millimeter, and to do it 36 times to put it correctly. There, the first time it was done.
The result is well above what I've seen on other matte films. But that said, a decrease in brightness we see (I put together a notch LCD illumination to compensate), and also a loss of sharpness. It makes it difficult to verify the correct focus pictures. There is an effect due to the granular filter, which "drive" a bit image.
By cons, you should note that if your criterion is to prevent glare, then you should see your account, subject to the caveats listed above.