Flexible? Rather disappointed with my purchase

As the title says, I am rather disappointed with my purchase.
I already had a brand new hose, mark "NoName" Bought on the cheap. I did not put as it seemed too rigid.
So I'm glad everything thrown on a great brand, to replace my existing Downpipe who had many years.
I was surprised because in "shower hose" I intend to shower, but also "Flexible".
And there, disappointed: it is quite stiff, almost as much as my NoName which had been shunned, and a thousand times more than it is supposed to replace.
I keep it anyway, especially by fleme, but I'm not ready to buy another such nor can I recommend it.
As much buy a "NoName" to cheaper ...