Good product - but why does it cost online update twice as much?

Use 360 ​​for a year Norton program has not lived up to expectations.
The more annoying than the extension of the subscription decency. At first I of course the online extension of subscriptions tried in times of high-speed Internet, the acquisition of a new key should be no problem. But yet, the price. Norton was over 40 EUR for another year!
That seemed to me high and so I just bought at Amazon, the update in the Minibox for 25 EUR.

What should I keep an existing customer of such a business practice? It seems to me irresponsible to demand such high-priced online for an extension, finally, the margin is significantly higher than if a complete set with DVD, box, brochure and Key will be sent by DHL at an online degree. Personally, I feel that as an attempt by customers who eschew a price comparison, extra to cash.

What I also do not like I needed anything from the box, neither the DVD nor anything else, only the printed key. In this respect I can not say anything about the installation. But it seems to me absurd to force facing the raw material and energy balance, customers to buy this box, for during manufacture and transport raw materials and energy have been wasted.

Because of this, only 2 star, the product (Norton 360) alone me 4 star would have been worth it, but as an end user, I am not satisfied with the overall service offered.