Advantages: very small and light (versus Fuji -50 g); good image quality; not too strong color deviations; Zeiss lens; 3: 2 format poss .; Battery lasts long; Image stabilization!; Sow (Pardon) quickly; just 3 frames / sec in burst; stylish design; good operability; integrated Bildretuschierwerkzeuge - removing red eyes: this saves the annoying post on your PC; Flash and exposure compensation, exposure bracketing, white balance variable, surprisingly good macro function, useful face detection ("Face Detection"). Whatever the Full Auto mode provides mainly good to very good results, for example, with ISO values that can not be adjusted manually.
The optical viewfinder is indeed commendable, but has significant deviation from the actually photographed image: at macro / telephoto unusable.
Disadvantages: from ISO 400 incipient noise less noticeable at close range Photo object; no manual adjustment of aperture or shutter speed; something small buttons (not for "Bear Paws").
Why the W85? - Because identical to W80, except that it comes in a chic black case and with gratis- Leather Case / neck carrying strap. In Internet only 0 - 10 euro surcharge for W80, the accessories trade costs as a pocket fast times 20 - 30 Euro.
The typical Sony Memory Stick is less exotic than the xD card for Fuji and therefore (the Internet) with a larger offer cheaper to procure.
Conclusion: Absolute buy recommendation for snapshot clippers.