It bridges a distance of about 25 cm (one could draw determined yet 20 cm without it overstretching) - and it looks class!
I have always been annoyed the standard cable, it is too long, often disturbing in the way, you could easily get stuck, and nice that was just not well.
All other attempts another use such as shorter failed due to the dimensions of the Lightning connector. This cable seems to comply with the original dimensions perfectly.