Insightful, Useful, Witty

Why do some trivial things I say more as to afterthought or some funny but useless Ultimately vocabulary stick better than the Things They Actually have to remember?
This is not to say thatthis book eliminated my problem - They shut all know what to swirl Means after I told them about swirlies but keep forgetting the 3rd person 's' in the present simple - but the book gives clear and understandable guidelines about what Makes ideas stickier.

With many books I have encountered you get bad examples, the glaring "Thou shalt not!", And then you get a good, yet Completely different example.
What I need is a toolkit to help me make concepts That are, in and of Themselves, Not all that breathtaking, more interesting. I can not change the curriculum but I can work on the ways I present what has to be taught.
In this respect this book is great: because it shows you how to improve existing, unsticky ideas.

It's witty without compromising content and insightful without being dull or over-written. If only every useful book were this great a read, too ...

My biggest question before buying what: Will that be even helpful for teaching?
Answer: Yes, definitely.

The excerpt from the Washington Post review quoted on the book's front page pretty much sums it up: "Anyone interested in influencing others - to buy, to vote, to learn, to diet, to give to charity or to start a revolution - can learn from this book. "