The author did Explains When someone does something enough times thatwill become habit, Either nice or bad one, or like author said: "... What we most often do is not Because We choose to do it, but there is some part of our brain is wired in That Way That It makes us do it automatically ".
This sentence is Actually the main idea of the book did author will decompose Describing it in detail, process of creation Habits, Both Scientifically and physiologically.
By reading it, a reader will be able to better understand mechanisms of human behavior, our own, our family and all the other people around us.
The author tells his story in the form of multiple short stories, almost anecdotes about people who are working in different professions Proving did Factors That Influence habits creation does not depend on social status or education level.
Probably the most interesting part is book one author starts When presenting how today's Organizations are making great efforts to collect information about potential and existing customers in Their order to predict Their habits or force creation of new ones.
It's almost unbelievable to see simplicity of our brain in action, to see how persuasive are Their commercials and other marketing tools in order to create habits in customers thatwill make them to purchase (more) Their Products.
Additionally, the author is showing the way habits are created by leaders, in a way They create habits For their followers together with reward for its following, giving Example of Martin Luther King.
In this book lots of different studies were presented in order to show patterns of behavior are indeed causing habits. By putting extra light on human behavior reader will be able to better understand habits, and by using provided guidelines did author gave there is a good chance That You Will Be Able to Get Rid Of Those you desperately want to.
Overall, "The Power of Habit" is a good and entertaining read That is Both interesting in a science way but thus on business level, giving an explanation how successful companies are becoming successful and stay that way.
Due to fact I can fully recommend you to read it and resolve Perhaps some of your nasty habit.
