Marketing yes, but ... neuro very little!

This book may serve to marketing students for their review, and "nurture" (a little) on methodologies and technologies used in neuro-marketing. The correct title should have been "marketing introduction manual", but certainly not the catchy title "neuromarketing in action: Talking and sell brain" which does not reflect the contents of this book. Furthermore, this book is extremely poor in actual cases and the authors perform with stun sentence types clichés of management! Being interested in the neuro-marketing, I stayed on my hunger after reading book which taught me nothing.