I was looking for a make-up, with which one does not look soooo makeup and mask-like. Had previously tried another product which, although looked good, but did distribute modest, had to be applied thus always something too thick. With this one, I am satisfied. Covers well, frosted (I do not shine even after 8 hours of work, whatever else was the case) and looks natural. 50 Natural shade at rather fair skin, blond hair type.