Product packaging is of good quality, to open the box is a bit like Apple products.
The product itself looks average. The plastic is "cheap" and end caps are not the same size as Apple tips.
The product, although far from essential, seemed like a good idea, where my order. However, the average quality is not worth such a high price.
You can buy caps on eBay for 1/10 of the price and the USB jack does not justify the use of this product, in my opinion. I will continue to charge my phone to the USB port on my MacBook Pro on my travels.