The texture of shampoo is nice and frothy. It rinses without problems. I tested without any product to really be able to do me a specific opinion. But without care after shampoo, hair is extremely durable and tangled. Frizz are not smoothed. The drying time is reduced to a thick hair: I deduce that the shampoo actually works by closing the hair scales. The color (blond) is quite bright, quite soft hair. Use with a supplement.