set of x - was and is probably nothing. or: how to make a launch just about everything wrong.

similar to a current hit, I would say: "No, but it was so burnt pretty much anything you should build actually launch with a" and thus is the fire phone probably quite a flop. why?

1. the high price: a smart phone, which makes it easier to purchase, is in itself a great thing and so valuable for the customer - insofar as one can decide for themselves with whom they want to shop. offer a pure practical extensions of a single online shops (amazon) for 450 or even 550 euros without contract appears quixotic or geschaeftsverhindernd. nobody buys a phone with a proprietary operating system and its own app store - even for Amazon is too small to have the same "appeal" to have such as Apple.

2. the mittelmaessige design and furnishings: the fire phone comes as a mixture of an (older) iphone and just any China firecrackers - but it's not as high-quality processed like an iPhone even as low as a Chinaphone that these apologize mixture would, the 3D effect is as "nice gimmick" tick, and the detection of photos, barcodes, images etc. ultimately serves only to buy from amazon more (so it would have considered getting very good customer almost nothing ... ). the fire os proscriptive the user unnecessary, which is here absurdity at a (reasonable because subsidized) Kindle Fire will gladly put up with: the customer has to pay a lot of money at best good mediocrity - that, many other better.

3. the unlocked and the exclusive binding to the Telekom: Perhaps the greatest mistake it is, this phone the most expensive provider exclusively (unlocked) offer. because if the mobile phone with contract just as expensive as a "real" (because free smartphone unlocked or Gängel-os) then takes the customer to freedom. Conversely, a shoe out of it: for example, would offer you exclusively a "big" contract of Telekom eg instead 50 for 20 euros a month would fire phone considerably more interesting. so but nearly everyone will opt for a "free" and even sleeker smartphone

4. advertising and incorrect "introductory offer": OK, the commercial is indeed boring, but at least it costs a lot, because the TV to the best of times running - but he does not do phone better. In addition, one wonders what should be so great about this smartphone - the gags as 3D and the 24-hour service apart, for which no one is willing to invest so much money. and then there was the matter of the pricing errors: amazing that despite the statement of the hotline are, after all had been canceled orders now Saemtliche kleinanzeigenmaerkte with unwrapped fire phones almost flooded ... some probably not only (a total of at least 1000 devices.) a copy, but earned more for "special" have (limit for such reasons eg 2 pieces per person. Other providers). This then brings longtime customers scratching their heads ...

Conclusion: Would the fire phone as aggressively priced as the small Kindle Fire tablets + really attractive tariffs optional, then I see a realistic chance of the fire phone here in Germany. so but it seems to be a "dead on arrival", which has got through the failed launch offer his second deathblow.

+++++++++++++ Addendum on 24/10/2014 +++++++++++++++++++++

the "success" of the fire phones is even more "bigger" than feared: Amazon announced on 10/23/2014 to write off 170 million USD on unsold inventory and commitments to operators as regards the fire phone ... this phone sets Amazon on fire ...