6,19 Euro incl. Shipping is fair for this cloth. The price is (as of 03.02.2013), of course only when it can be send by Amazon (FBA) and Amazon Prime is either a member or to order something else and so more than 20 Euro total order value is. When ordering through Amazon no advertising catalog is, to me at least not. Catalogs of paper (= additional garbage) I eh all unsubscribed, can be found online anyway and all you have better comparison. The cloth is nice and soft, like silk. Very pleasant to the touch and smooth, ideal for the purpose for which it is intended. Best before use good shake, as always sticks out a little dust. This is so visible when it shaking out at any cloth in front of a light source. You get the small particles of dust not completely out, but the worst, wiegesagt, as with all towels. For lenses and (sun) glasses, it is large enough for big things like TFT, I prefer to take the rye, because it is much larger and also at least as effective. The rye is not so nice and soft, but that does not matter. Anyway, I think it makes sense to use only a cloth for cleaning the lens (this cloth), another for (sun) glasses (this cloth, or rye) and another for TFT and other larger (glass ) surfaces (the cloth of rye). And, unlike in the figure can be seen in the fact .... This cloth is white; but that does not ;-)