The advertising slogan I can agree fully to now repeated use. There is really nothing negative to say. , Very easy to clean Very good quality, perfect non-stick coating, it burns to nothing, even at high temperatures. I am thrilled with the pan and hope it lasts so long. The price is also - unlike many other well-known brands pans - very cheap. I am not surprised that it is being used by professional chefs and fully recommended. Unique buy recommendation.