The Google effect described by Jeff Jarvis

The Google effect described by Jeff Jarvis

The method Google: Google would do for you? (Paperback)

Customer Review

Today, in the era of the internet, we all regularly ask questions to Google and receive a structured response in 0.3 second. This book gives us the key to understanding how Google, "the company with the fastest development in world history" according to the Times of London but also the major players in the current net that are Amazon, Skype, eBay, YouTube, Facebook, Twitter, Flickr, ... Especially this book allows us to question our own activity and changes we can make it through the platforms that, like Google, give us new tools that we allow to represent us, as the author explains, like a cloud of connections that lights every time a connection is established. And encourages us to make the entire cloud becomes increasingly large, increasingly bright. So our own world might start to resemble that of Google.

This book was very well translated by François Druel who added relevant comments.

Passion for innovation and the development of society, do not miss this book.

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