The operating manual of Generation Y!

You do not perhaps feel concerned by the subject of the report of Generation Y to luxury. However, take the time to read at least the first chapter, which describes that famous generation, born between 1980 and 2000. You hang out at the office or in your living room, and you're probably confused as to its values ​​or its sources of motivation. Well supported and well documented, this book will help you understand this generation and especially to see it in a positive light, away from the usual caricatures.
And finally, you may well get carried away to read more! Generation Y, luxury fond, is instead looking sharp marks to mix with items of mass consumption. But this generation is the first to navoir known that mass unemployment: it affects their perception of work and business life. She saw a report to the disillusioned world and avoid being misled by an escalation prestigious logos or the empty promise dune linear career path.
Illustrated boards trend dinfographies, dinterviews of experts, détudes campaigns, this book is the fruit of a real research work. It will interest, beyond the luxury environment, all those who must sell to that generation or manage to work!