The films come in a plain cardboard box, like probably 99% of the films. And it is only the films contain rausdrücken no duster or slide to air bubbles. But can one at the cost or wait. The application is just an art in itself, I did not make it to work completely bubble free, but because the film can certainly not for. However, it is not as advertised "100% fit", in 2 corners, the film is right on the edge, on the other two it is a bit high. Should we probably recut something. It is not a film specifically for the Kindle Fire HDX 7, which also shows the package already on the iPad is displayed. Otherwise, the presentation is very good through the clear film and the operation will continue to function properly.