Actually, I was convinced of my natural skin care line for babies and children so that I am not concerned with whether other branded products can keep up. A product sample at the hospital I was but disabused. The scent is pleasant and not pushy, the price is reasonable and the Babysanft products are very well tolerated by my children. No itching and redness on the skin no. The fact that there are several products of this care line, we now have wash gel, wound cream and Pflegebad in use and are completely thrilled. No more reason to buy over-priced natural cosmetics - if there are such products on the market.