At first glance, I am very excited about these cables! They were packed in a Pappdisplay with plastic inlay, therefore no advance fingerzerfetzender blister. The processing is very high, the device loads without problems and there will be no "hoax" on the unit's display. The colors match perfectly with the iPhone 5S in white and gray space. Also - big plus - is the cable-coated, as with high-quality headphones. This looks very nice, feels good and is intended to prevent twisting of the cable effectively!
The only downside: The plastic base of the Lightning connector is significantly thicker than the Apple original cable which can in some cases lead to problems ... at the Topeak Ride Case used by me it does not fit, for example. But since you could edit the plastic so if necessary. For the plug in the inserted state is flush with the flat bottom of the iPhone 5S, so very elegant :-)
For continuous use and the long-term durability, I can not say anything yet, but I will update this review if necessary.