I was looking for a serious keyring, visual I liked the price I was not discouraged, but I did not notice that the shape of the apple was evocative. So I totally missed the commercial argument apple of Apple, the collector's item, the "must have", the Steve Jobs, the little New York. What was my surprise therefore receive a wrapped object three times, once in a small plastic bag itself slipped into a velvet pouch itself protected by a plastic envelope, like the pictures ... I remain insensitive to the famous apple argument, for me, it makes better 2D and 3, especially as deburring frankly unsatisfactory, especially on the bitten portion of the apple ... That said, the chain seems rather fragile and susceptible to fatigue, but against the door key ring is serious. So maybe we will lose the apple but not the key, that's something. In terms of the collection object, I leave to another the task of assessing, it was not my intention nor my goal. This reminds me of an anecdote, when we realized that my grandmother had mounted a medal of St. Helena in key fob, the removed part of his tape and his pin indeed distributed to more than 405,000 copies in 1857 Napoleon's soldiers still alive 1, had a real collectible value but made little use his last homage to the adventure of a grandfather great-great ... A far cry from the commercial arguments of our apple.