Printer manufacturers capture their customers in several ways (Brother, Canon, Dell, Epson, Hewlett Packard, Lexmark, etc ...). On the one hand the ink cartridges (which became overpriced) and also more insidiously on photo paper (Indeed in the vast distribution difficult to find the photo paper without non-Brother , Canon, Dell, Epson, Hewlett Packard, Lexmark). This paper A4 Inkjet Photo Paper Glossy Premium (260gm sold by 100 sheets) proposed by AMAZON is 50% cheaper and very good quality. Shipping (postage as the English say) 249 QED Cordially