It may well be that the sound of the box compared to other (eg the Bose Mini) is worse. I see it that way. Did they even both compared. But you have to experience the full sound in the Bose box directly in front of it. This is really good berrauschend. But one imagines slightly offset against the Bose box, then the sound is stark. Here the UE Boom its strengths. No matter where you are always the same (and in my eyes or ears) good to very good sound. My Opinion: Everyone must check which target group he belongs. By that I mean, who around is quiet and relaxing on the meadow, which may be better opt for the Bose box. However, if you fidgeting or sitting with several people at the table, which should definitely take the boom box. Simply place the box in the middle of the table and off we go. Really all have the same sound. It works just fine !!! In addition, the box is much more robust than the Bose box. As may also calm a beer to be distributed over it or fall over the table. No problem: D