I am very on branded products and brands am a junkie, I buy I prefer a polo by Esprit, Bogner, Tommy Hilfiger, etc. before I three cheap no-name shirts DETERMINED me! I must say that the quality of workmanship and the quality of materials used is truly premium, very comfortable to wear and truly really well made and neat. Price / performance and quality are right here at the reduced price clearly. For originals price of 90 I would not have allowed myself, because I'm not an enemy of my own money - despite branded phobia!