Here is a didactic, clear book, well documented, argued, exciting. The author, in simple, accessible shows us: on the one hand, the complex workings of our thinking machine: the brain, perceptions, emotions, irrationality, on the other hand, the "recipes" and tricks to detect and avoid the pitfalls of manipulation and persuasion techniques to refine our strategies to our professional and relational targets. Richer we leave this book to know more lucid, more alert, more convincing.
