The special thing about these cables, the USB connector. The fact you can put both sides in the USB port. No matter how rum, he always fits. There is no danger that the USB port is destroyed on the PC, just because the cable with some pressure pure fit the other way around.
The idea I find awesome that was really necessary. How many times I've wondered that nothing went on PC, although the plug stuck. Then came the realization: Aha, again wrong rum in it and with it the fear: Hopefully not wrecked the USB port. Gone are the danger, no draufschauen previously and rumrätseln more.
The plugs fit in our appliances from Samsung and Sony perfectly into it, are identified immediately and operate both as data or charging cable without problems.
The other very nice feature of these cables is the outer skin. The sheath of the cable gives the impression of a textile knitted sheath and consists of a braided nylon thread. This sometimes unpleasant and sticky in some cables rubber feeling does not exist here.
The cables are thin and flexible, it can unroll easily and to lie as you want it, also smooth and straight is not a problem. You curl up even after a long time in coiled state not back immediately but remain just lie.
Conclusion: A great idea, high-top handles. Hopefully this idea prevails with all manufacturers.