This book is perfect if you know a little Christian culture and want to retain more easily the basics of marketing principles. "Jesus washes whiter" gives analogies between thinking that must have a marketing guy and the world of religion (The marketing mix etc ...).
I recommend it to Sunday vendors and other future-marketin beggars :) Some church analogies / POS are really good!
After reading it, one wonders why the priests did not sell more blades;)
Cdt,
Klo.
