The color is gorgeous and looks totally natural. I have long been looking for such a shade of red, and unfortunately there is this nuance in most grocery stores not to buy. I'm really very happy, even if I know that the Reds out wash faster than other colors. My advice: do not wash your hair before and after dyeing at least three days, so that I might at least have had good experiences :-) I find the classic Syoss colors overall very good, the result is usually depicted as well or something like that on the packaging - and that can be of most other brands do not claim, unfortunately!
Finally, a small fly in the ointment: I think the color in the local offer genuine too expensive! Three packs for 30 euros plus 4 euros shipping?!?!?! Syossfarbe retails so around 4 euros per pack ...