One must discover with many levels tiles in several dungeons and meets on computer and PvP opponents. Man himself and his own creatures levels there, but you quickly realize that the level did not improve much, but that you have come to better and selterere creatures. Since both the tiles and uncover fighting costs quite a lot of energy, you will be paralyzed rather quickly without in-app purchase. Of course you can buy directly better creatures also. It also goes without but with more fun.