This powerful book is in very fine layout and design, therefore, has thus become almost a "haptic" experience. The theme is the next big thing and is, in my opinion, also treated very well. By attention to the elegant layout never too much text on the respective sides, resulting in a perfect readability. The techniques and exercises are well explained, some case studies give the whole a comprehensible impression. The only drawback: The attempt to create visual aids by a subtle structure under the contents, is not a success for me. I found the colorful dots and strands rather strenuous and had but then read the book completely. In later looks into the book I am oriented contents. It should also be clear that this is not a how-to book. This is true, but for all I know books on the topics of innovation processes, design thinking, service and business model design. After all, the author has here is not limited, it easy to create a "formulary" of creative techniques, because of which there are quite a few in English. The book is so interesting to read but not earth-shattering. In the high price I could but then not bring it 5 stars to.
