Very nice, incandescent-like light. In two respects this Osram LED meets the light of an incandescent lamp much better than most other LEDs, which I've tried: - The shade is really nice bright-warm white. - The lamp radiates all around, also down. However, one of five lamps failed after about 1 year. The original design of the LEDs I really like in my lamps, but does not create homogeneous luminance as an incandescent lamp.