I have three years a pair of UGGs and love them dearly. Now a second pair should shearling lined boots ago. Since the UGGs me were too expensive, I have now opted for the alternative Emu. I followed the instructions of the other reviewers and had my boots instead in Gr. 40 here in Gr. 39 ordered and that was right. At first they seem a bit tight, but after a short time, they adapt to the foot and then sit right. Unfortunately, the sole is less flexible than in my UGGs, so the heel tends a little to "limp". This I think in view of the significantly lower price but perfectly acceptable (not scrub) and will keep the boots. I ordered in blue for the bargain price of 96.44. That the boots are not waterproof, it was clear they should not wear in heavy rain or wet snow. Otherwise, nothing beats the feeling of toes in lambskin ;-)