Have tried several kinds of rice from Amazon.com. Definitely this is the best for taste, Especially for Eastern Asian people. Although it is made in the USA, the taste is same with most popular rice in China or Japan. If you are from Eastern Asian, You will not be dispointed.
I think it offers a resonable quality for the price, the tast is Comparable to the one in Japan with the same price (entry level). And on expensive rice cooker is recommended.