This iPad bag looks and sporty chick from the same time. The iPad sits in registration and by the velcro, it can not fall out also. The lining of soft fleece protects from scratches and minor bumps. Nevertheless, it does not carry on too much and does not take in your handbag a lot more space. As Denim but I would not call it, rather than robust cotton fabric. The term Denim almost deterred me to order this case, but after I had overcome me (at the price no problem) and it was holding after a short time, I was thrilled.