I use it to film my freeride sessions.
It is particularly effective in bright conditions and manages very well the brightness transitions.
The rendering is very faithful, the well stabilized and fluid image.
Ignition and Larret camera are intuitive and reported by buzzer (where it takes vis-à-vis or mobile app with go pro to see if it is running or not).
In short, much cheaper, and most importantly, better thinking and better equipped than go pro, was a product of similar video quality for my taste.