As told by another customer, the item arrives in a plain envelope so do not be surprised and it's nothing embarrassing movies are not damaged. For the films themselves, I have had much more trouble to apply another model sold on amazon 7 I believe and unity, not 12, you better use a hard applicator like a credit card or smaller with a soft cloth between the film and the applicator to avoid scratching the film (although it shows otherwise). Another annoying problem, the film does exactly the width of the screen to the tenth of a millimeter I would say, so that made by a human if we seem to touch the rim well on one end, the other end the film extends beyond the screen and does not stick, so better overlap width of the film before laying. In length it is no problem the film is shorter than half a millimeter or so and saw that the screen is not too large, if not right on one side it does not out of the screen in front. Remains the film itself, good protection, resistant, can be removed without a trace of glue or other and image quality is kept perfectly on the phone. So despite the hassle to apply, I'm happy considering the price and quantity of films. Last thing, item received very quickly by mail in normal mode. I did not have time to wait.