The sales personnel should be seen in the current market situation more than ever confronted with cold calling, customer difficult and tight budgets. Jeffrey Gitomer's Sales Bible is not only sensible advice on how to overcome customer objections and the right dose of stamina starts to get to success, in this book you will learn above all also to check themselves. Bring the right attitude to improve through daily reflection Your Sates techniques. Can you handle playing with failures and constantly motivate new for the next cold calling? In addition to helpful tips on techniques and self-motivation can be found in the book several self-test by which you can track your current status and your improvements on the way to sales champion. The title and the American format have made me cringe only. However, I take this book along with the Audio-CD Jeffrey Gitomer's Sales Bible: The Ultimate Sales Resource, I hear in the car again and the bound book, with its short texts and paged lists - typically amerikansch - use only for Nachlagen , for which this format again ideally suited. I highly recommend the combination of auio CD and book very. If I had been alone with the book so happy, I doubt more. The combination, however, deserves all 5 stars.