Today beer has become a commodity unit yes. Especially the Pilsner taste about the same all, hardly any differences. Beer is now using the chemistry set brewed (hops substitutes, dyes, etc.). Not everything that is used in modern beers must be marked on the bottle. Hirschbräu is exactly the opposite design: pure spring water from the Alps, natural hops from Germany, malted barley and a lot brewing with love. I'm on the Höss-brewery which is independent to this day, hear about on vacation. I have to summarize: More love for the art of brewing, more love for top quality can not. A real top-quality product MADE IN GERMANY! This also means that not every bottle of beer tastes the same. A very good and natural beer may vary slightly from bottle to bottle. The beers of Hirschbräu are among the best of all the beers on this earth and are just the right gift for absolute beer lovers worldwide. Try it, you'll see, the taste is absolutely round, malty, slightly sweet / sour with a deep hop flavor. Very easy to digest !! Absolute buy recommendation, a must for special occasions!