I use the Nivea Men Cool Kick After Shave Balm actually very happy due to its bitter odor. It is easy to apply and also attracts quickly. Then I feel a short mild burning, which has now not felt excessively uncomfortable. Finally, it keeps what it promises, it has for some time a cooling pleasant sensation of freshness in the face.
However, I noticed again that the shaved skin after application is not at night so smooth. There seems to be a kind of (invisible) protective film to have applied, which can be partially rubbed off again.
