The deodorant is triggered by pressing the inside of the shoe.
One should not expect miracles from the shoe deodorant, but there are shoes but for a couple of days back a fresh scent. If, for example immediately after application 10h thus running around and then slips out of the shoes, the smell is very slightly fresh and pleasant. However, you should be aware that this effect evaporates with the days. It's just like a real Deo, the sprays we'll meet every day on it. Here goes my opinion every 2-3 days.