Usually, I do the color eggplant vitalitys hip hop (beautiful color that quickly turns red but light color). This dye, did not give me the color corresponds to the picture, I'm pretty brunette with light purple reflections certainly! In the box, there is a dye tube 50 and the oxidant was 9% in 50 also need to mix and apply. The color does not bleed (damage ...) is not shiny hair, on the contrary! I think to have the color of the photo, you need bleach her hair white with a little doubt anyway PCQ is really very dark (less on natural dark roots). Maybe for those who have natural hair or discolor was white, it is better to color with an oxidizing 20 or 30 to make it more clear. Anyway, I took 2 tubes, I throw the 2nd !! I have the hair short bob, 1 tube was just quantity.