The cap is much more convenient to handle than large bottles (just lift the valve and squeeze the bottle), but the texture is closer than the liquid gel, I am not certain that the formula is very economical by product, despite the measuring cap. However, the bottle takes much less closet space, which is not negligible. As for the smell, it is very nice and unobtrusive. This liquid gel, pure or diluted, is as effective as the Mr Clean of large bottles, I use it to the floor, doors or closet doors, worktops etc ... and saw it more convenient to handle I use it more often than I did it with my big bottle. I am very satisfied.