I chose this watch for my 7 year old son could learn to tell time on an analog watch ... because not easy to understand and learn to read the time and especially the minutes (figures for minutes not notified about watches / clocks). With this watch, my son knew well differentiated minutes with the needle and the black numbers, hours with the needle and red numbers. Educational shows and more fun: bracelet with FORMULA 1 cars. In short, my son loved!