But what annoys me - and therefore of a star - is the sales pitch / advertising strategy, with me still a new product is to be made palatable.
3-in-1 cleaning fluid: "cleans thoroughly, removes makeup and moisturizes." Yes, what's the makeup removal other than cleaning? Since there are already only 2. Moisture also donating water, and my face cream does not replace it, of course, entirely.
Micelles technology: Yes what is that? Clearly, a schtick, nothing else.
A micelle is: (Source: Wikipedia)
"... Also called association colloids, micelles are aggregates (associates) of amphiphilic molecules or surface-active substances, assemble spontaneously in a dispersion medium (usually water). This process is called self-assembly. Form above a certain concentration, the critical micelle concentration (CMC). This means due to the tendency of surfactants for phase separation, the hydrophilic parts (heads) of the surfactant molecules are directed to the adjacent water molecules out, whereas the hydrophobic parts (tails) assemble and thus form a separate phase (see chart) . Such micelle typically has a size of a few nanometers, for example around 4 nm for a SDS micelle in water. "
"More important:
As a micelle is also the agglomeration of asphaltenes in petroleum products, for example, referred in heating oil. "
A) what exactly does that have to do with cleaning? B) What exactly happened is not it in other products?
Already in 2009, were discussed the concept in several "specialized groups", for example:
[...]
I agree with that. This is a promotional gimmick, which says nothing about the product as such.
Therefore: Set - 6!
