I use many years cleaning cloths of various companies to clean my face at night and free of make-up. Even when opening the Nivea wipes I felt that they are relatively dry. One side is soft, the other a bit rougher. With a good penetration of towels it would certainly have a pleasant exfoliating effect when cleaning. But the towels are so dry that you have quite rub off the face to remove makeup. From refreshments can be no question here. My eye make-up; Eye shadow, not waterproof mascara, went after the use of several cloths from halfway.
In advertising is spoken by gentle removing of waterproof makeup, which I think is impossible. For me, the Nivea wipes are completely unsuitable.