It is where the effect "mat" of this protective film ??? I ordered expressly for that because enough of the gloss that leaves visible traces on the screen! Good use, adheres well and easily than other films tested on the screen. Leave a few bubbles appear (after 3 attempts to pose) but seems stronger and thicker than others. See over time. But it is high gloss and therefore with reflection. Otherwise, beautifully packaged in a plastic sleeve with a cloth and sending quick time.